Hurricane Irene, ongoing drought in Texas, economic worries ... never mind all that. On Sunday night when Beyonce Knowles announced on MTV's Video Music Awards that she was pregnant, her baby bump gave Twitter a bump of its own. By 10:35 p.m., Twitter said people were posting a record 8,868 tweets per second.
Maybe people just needed a break. Maybe they were thrilled for Knowles and her husband, rapper Jay-Z. Maybe they had electricity, something 8 million people didn't have because of the storm, and wanted to go online to flaunt it.
At any rate, they helped spread the news when Knowles confirmed her pregnancy on MTV.
"I want you to feel the love that's growing inside me," she said during her performance.
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Of course, the VMAs were a big enough deal on their own. MTV said it had a record 12.4 million total viewers for the awards. But there was a bit of media synergy going on as people tweeted about what they were seeing.