Monday, August 1, 2011

September Issue British Vogue - Mulberry Autumn brand shoot

Having quickly flicked through my coveted new just through the letter box copy of British Vogue's September issue one of the Autumn Winter brand campaigns that stands out more than many is the Mulberry Campaign shot by Tim Walker. I love every little styling detail and adore the proportion play and homage to the brands unique British DNA. It literally shouts Autumn with the earthy colours and the references to the natural world, even down to the fox asleep on the arm chair behind the model.

It achieves it's aim which is to make me wish to investigate into the cost of purchasing the hand bag the model is holding .....

Here we have model Tati Colier in an adjoining page holding a larger Mulberry Hand bag. A wonderful example of clever styling and genius Art directorial vision. Mulberry is vying for attention in competition with all the big budget brands such as Gucci, Louis Vuitton, Dior and Chanel in Vogue where course they look slick and impressive - Mulberry's recent sales figure have beaten all predictions by miles and I can see why - the product is of good quality, it has a cache reputation, and it is cool - No wonder the Chinese are loving the brand....  

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